Ed Rayyis

Ed Rayyis

Email: edrayyis@gmail.com     ❖ PDF Resume      ❖ WORD Resume

Digital Marketing Specialist with extensive experience, credited with combining digital strategies and traditional marketing to deliver substantial revenue growth. Extensive Marketing Automation experience in multiple platforms. Strong expertise in leveraging new technologies across various channels. Deep application architecture and implementation. Highly accomplished, results-oriented, team player, out of the box thinker, with a strong creative and developer background.

 

skills
Education

European University Cyprus - 1999

Major: Business Administration & Marketing

Skills

STRATEGY

Digital Strategy | Marketing Strategy | Creative Strategy | Media Buy | Analytics & Reporting

TECHNOLOGY

Adobe | Salesforce | Marketo | Thunderhead | Google Ad Platform | HubSpot

AUTOMATION

Campaign creation | AB Testing | Template creation | Lead segmentation | Data Modelling

DEVELOPMENT

HTML | CSS | XML | Databases | Velocity Scripting | Java Scripting | API Development

Certification

Certified Marketo Expert

Certified Internet Webmaster

Experience

Marketing Automation Specialist - MarketoNEW YORK, USA | NOV 2018 - Present

CLIENTS:
❖ Systech ❖ 26Five ❖ Walters Kluwer ❖Foresters Financial ❖ Sojourn ❖ Mondo ❖ TechLink ❖ Accenture ❖ TEKsystems ❖ Elanco Animal Health ❖ Pfizer

❖ MAP architecture and integration

❖ Data Model & field mapping

❖ Instance setup

❖ Lead scoring

❖ Data Migration, Cleanup & De-dupe

❖ Email and Landing Page Templates

❖ Field Mapping

❖Rules and Filters

❖Tokenization

❖Segmentation

❖Dynamic Content

❖ Velocity Scripting

❖Custom Dashboards

❖Reporting and Analytics

❖Custom and Activity Objects

❖Trigger & Nurturing Campaigns

❖Admin Campaigns

❖GDPR compliance setup

LAZARD ASSET MANAGEMENT NEW YORK, USA | AUG 2016 – NOV 2018

Marketing Automation Specialist

  • LEADERSHIP: Constantly introducing innovative solutions to increase automation performance. Collaborate with stakeholders to optimize segmentation.
  • Management: Identify and scale email marketing best practices to optimize new campaigns improving CTR, open rates, engagement, conversion and lead generation.
  • ACCOMPLISHMENTS: Salesforce / Marketo Configuration (Field build & mapping, Filters, Rules, Building objects, automating processes, Dashboards) ❖ API & Webhook development and porting with Marketo ❖ HTML/CSS Template development including Velocity Script ❖ Targeted campaigns with Lead scoring to identify MQL to sales ❖ Segmentation and Dynamic Content ❖ Multi-variant A/B testing ❖ Traffic and Revenue metric reporting including CTR, open rates, engagement, conversion and lead generation.

ENTISOLVE NEW YORK, USA | FEB 2013 – AUG 2016

SENIOR DIGITAL & AUTOMATION CONSULTANT

  • LEADERSHIP: Responsible for all east coast clients’ digital requirements.
  • Management: Managing several digital campaigns for clients from conception and budgeting to execution and reporting ❖ Thunderhead template Authoring and logic ❖ Marketo campaigns and reporting
  • ACCOMPLISHMENTS: Improved e-commerce revenue for small and medium sized business by improving digital strategy, PPC Campaign CTR, search engine placement via on-site and off-site SEO

UAE GOVERNMENT DUBAI, UAE | FEB 2008 – NOV 2012

DIGITAL DIRECTOR

  • LEADERSHIP: United Arab Emirates Electronic Government is a federal establishment responsible for setting up, maintaining, developing, and running the country’s e-Government program ❖ Create and market the brand and set policies and guidelines for all federal entities in country to follow
  • Management: Worked with the United Nations to mainstream federal e-Government implementation of UN e-Government global survey requirements ❖ Managed all paid, owned, and earned marketing channels and campaigns ❖ Executed Multi-channel digital and social media campaigns ❖ Created policy guidelines for the federal government ❖ Provided training and workshops for all staff, management, and federal entity representatives ❖ Part of a team that created UAE Wiki program
  • ACCOMPLISHMENTS: Team improved country’s global e-Government Development Index position from 49th to 28th , from 99th to 7th globally in Online Services, and from 86th to 6th globally in e-Participation ❖ Increased brand exposure and maintained annual performance gains of over 190% a year ❖ Created and executed PPC and AdWords campaigns

WUNDERMAN DUBAI, UAE | APR 2004 – FEB 2008

DIGITAL DIRECTOR

  • LEADERSHIP: Key collaborative player within agency, working closely with top management making sure digital was included in every client pitch
  • Management: Managed Fortune 500 key accounts and won numerous international and local awards ❖ Executed cross-channel campaign conception ❖ Improved usability, design, content, and conversion for client websites
  • ACCOMPLISHMENTS: Increase in billings and client acquisition year on year ❖ Managed accounts for Adidas, Microsoft and Ford