Ed Rayyis
MARKETING AUTOMATION & AI SOLUTIONS ARCHITECT & Author
I am an Adobe Marketo Engage architect with more than twenty years of experience in marketing operations, much of it serving Fortune 500 organizations in financial services, life sciences and technology.
My work centers on enterprise marketing automation: instance architecture, integration with Salesforce and Microsoft Dynamics 365, lead scoring and lifecycle design, platform migrations, and the governance and Centers of Excellence that keep the platform reliable long after implementation. I am a Certified Marketo Expert, and my campaign work has earned gold at Cannes Lions.
Agentic automation is now central to my work. I design and orchestrate AI agents that connect to live marketing systems through the Model Context Protocol and browser automation, so instance health audits and troubleshooting run as automated workflows. I am the author of Mastering Adobe Marketo Engage, a practitioner's reference for teams building on the platform.
EDUCATION | CERTIFICATION | AWARDS
European University Cyprus, 1999 – BA Marketing
Certified Marketo Expert – Adobe
Cannes Lions - GOLD - Direct Marketing – Microsoft
Campaign Magazine - GOLD - Best Digital Campaign – Adidas
CLIENTS
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AUTHOR
Mastering Adobe Marketo Engage
Templates, rendering, tokens, the REST API, webhooks, forms and quality assurance
A hands on reference for the people who build in Adobe Marketo Engage. Every solution in it is either documented with a reference to the vendor's page or written as a tested outcome, with the steps to run it yourself. Available on Amazon in Kindle and paperback.