About Me

Digital Marketing Specialist with extensive experience, credited with combining digital strategies and traditional marketing to deliver substantial revenue growth. Marketing Automation experience in multiple platforms. Strong expertise in providing innovative concepts to large and small organizations as well as leveraging new technologies across web and mobile platforms. Deep application architecture and implementation. Highly accomplished results-oriented, team player, out of the box thinker, with a strong creative and developer background.

Marketing Automation
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A TOP PERFORMING

Digital Marketing Specialist with 22 years of digital experience, credited with combining digital strategies and traditional marketing to deliver highly effective automation campaignsSTRONG EXPERTISE in providing innovative concepts to large and small organizations and leveraging new technologies across the web and mobile platforms. Deep application architecture and implementation

STRONG EXPERTISE

in providing innovative concepts to large and small organizations and leveraging new technologies across the web and mobile platforms. Deep application architecture and implementationSTRONG EXPERTISE in providing innovative concepts to large and small organizations and leveraging new technologies across the web and mobile platforms. Deep application architecture and implementation

HIGHLY ACCOMPLISHED

results oriented, team player, out of the box thinker, with a strong creative and developer background

After 4 years of digital management, revenue increased by over 240% – WUNDERMAN

ADIDAS 2006 World Cup – Gold Campaign Award for best integrated digital campaign

MICROSOFT Anti-Piracy direct marketing campaign, GOLD – Golden Globe Lions Award in Cannes, France

By optimizing digital marketing efforts, measurable results and robust lead lifecycle improvements year over year – CETERA

MARKETO specialist and trainer, developed & executed email campaigns for fortune 500 companies

Skills

STRATEGY

Digital Strategy
Marketing Strategy
Creative Strategy
Lead Lifecycle
Analytics & Reporting

TECHNOLOGY

Adobe Tech Stack
SalesForce
Marketo Engage
Microsoft Tech Stack
HubSpot

AUTOMATION

Campaign creation
A/B Testing
Architecture Design
Segmentation
Data Modelling

DEVELOPMENT

HTML | CSS | XML
Databases
Velocity Scripting
Java Scripting
API Development

Experiance

MARKETING AUTOMATION SPECIALIST

REMOTE – INDEPENDENT CONTRACTOR SEP 2020 - PRESENT

CLIENTS

❖ Adobe
❖ Henry Schein
❖ Americord
❖ AbbVie
❖ Wolter Kluwer

❖ Capital Farm Credit Bank
❖ OpenText
❖ BDO
❖ Ernst & Young
❖ LeapPoint

❖ Walters Kluwer
❖ Accenture
❖ First Republic Bank
❖ Kaiser Permanente
❖ ShopTalk

❖ Moderna
❖ Pfizer
❖ Frontier Telecom
❖ Intuitive Surgical
❖ Systech

❖ Facebook
❖ Magaya
❖ HP
❖ Aktana
❖ Cetera Financial Group

TASKS

MAP architecture and integration
Data Model & field mapping
Instance setup & CRM Sync
Lead scoring and Lifecycle
Data Migration, Cleanup, and De-dupe
Email and Landing Page Templates

API Development
Logic and Filters
Digital Strategy
Segmentation
Dynamic Content
Velocity Scripting

Custom Dashboards
Reporting, Analytics, and A/B Testing
Custom and Activity Objects
Trigger & Nurturing Campaigns
Training/Certification Prep
GDPR/CCPA/CAN-SPAM compliance

ELANCO ANIMAL HEALTH

MARKETING AUTOMATION SPECIALIST - REMOTE / CONTRACT NOV 2018 – SEP 2020

LEADERSHIP: Spearheaded the transition from Eli Lille infrastructure ❖ Managed and trained on the new Marketo MAP
MANAGEMENT: Managing several digital campaigns for business units and brands ❖ Coordinated with various business units and brands to develop digital strategies
ACCOMPLISHMENTS: Migration into a new Marketo instance ❖ Built Center of Excellence ❖ Documentation ❖ Defined, and built lead lifecycles including Top/Middle/Bottom of Funnels to MQL/SQL ❖ Created reporting Dashboards ❖ GDPR/CCPA/CAN-SPAM compliance

LAZARD ASSET MANAGEMENT

MARKETING AUTOMATION SPECIALIST NEW YORK – FULL TIME AUG 2016 – NOV 2018

LEADERSHIP: Constantly introducing innovative solutions to increase automation performance. Collaborate with stakeholders to optimize segmentation.
MANAGEMENT: Identify and scale email marketing best practices to optimize new campaigns improving CTR, open rates, engagement, conversion, and lead generation.
ACCOMPLISHMENTS: Salesforce / Marketo Configuration (Field mapping, Filters, logic setup, custom objects, automating processes)
❖ API & Webhook development and porting with Marketo ❖ HTML/CSS Template development including Velocity Script
❖ Targeted campaigns with Lead scoring to identify MQL to sales ❖ Segmentation and Dynamic Content
❖ Multi-variant A/B testing ❖ Traffic and Revenue metric reporting including CTR, engagement, conversion, and lead generation.

ENTISOLVE

SENIOR DIGITAL & AUTOMATION SPECIALIST NEW YORK – REMOTE / FULL TIME FEB 2013 – AUG 2016

LEADERSHIP: Responsible for all east coast clients’ digital requirements.
MANAGEMENT: Managing several digital campaigns for clients from conception and budgeting to execution and reporting
❖Thunderhead template Authoring and logic ❖ Marketo campaigns and reporting
ACCOMPLISHMENTS: Improved e-commerce revenue for small and medium-sized businesses by improving digital strategy, PPC
Campaign CTR, search engine placement via on-site and off-site SEO ❖Increase in billings and client acquisition year on year
❖ Created and executed PPC and AdWords campaigns

UAE GOVERNMENT

DIGITAL DIRECTOR DUBAI – FULL TIME FEB 2008 – NOV 2012

Helped create and market the brand and set out the policies and guidelines for all channel partners. Worked directly with the United Nations to mainstream implementation of the United Nations e-Government global requirements (http://www2.unpan.org/egovkb/global_reports/10report.htm). Improved the country’s global e-Government development index position from 49th to 28th, from 99th to 7th globally in Online Services, and from 86th to 6th globally in e-Participation

WUNDERMAN

DIGITAL DIRECTOR DUBAI – FULL TIME APR 2004 – FEB 2008

A key collaborative player within the agency, working closely with top management to make sure interactive was included in every client pitch. I managed fortune 500 key accounts and won numerous international and local awards. Department saw an increase in billings and client acquisition year after year under my leadership. Some of the brands I represented included Adidas, Microsoft, and Ford Motors.

edrayyis@gmail.com

ADDRESS

About Me