About Me

Results-driven marketing automation architect with over 20 years of experience leading digital transformation through Marketo. Specializes in complex implementations, API integrations, and creating unified Martech stacks optimized for growth. Known for expertise in architecting Marketo as an integrated core platform and building bridges between marketing and IT to develop technology roadmaps aligned with business goals. Passionate about using Marketo to inform data-driven digital strategies and optimize omni-channel campaign execution. Adept at presenting technical concepts to both business and IT audiences, making complex ideas accessible and actionable. Skilled in creating executive reports and dashboards that provide clear, actionable insights for decision-making. A strategic thinker who uses Marketo data to identify high-impact opportunities and align technology roadmaps with key business drivers. Committed to continuous improvement and delivering measurable results. Key strengths include Marketo architecture, API integration, cross-functional collaboration, data-driven strategy development, executive reporting, and omni-channel campaign optimization.

Marketing Automation
100%

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A TOP PERFORMING

Digital Marketing Specialist with 22 years of digital experience, credited with combining digital strategies and traditional marketing to deliver highly effective automation campaignsSTRONG EXPERTISE in providing innovative concepts to large and small organizations and leveraging new technologies across the web and mobile platforms. Deep application architecture and implementation

STRONG EXPERTISE

in providing innovative concepts to large and small organizations and leveraging new technologies across the web and mobile platforms. Deep application architecture and implementationSTRONG EXPERTISE in providing innovative concepts to large and small organizations and leveraging new technologies across the web and mobile platforms. Deep application architecture and implementation

HIGHLY ACCOMPLISHED

results oriented, team player, out of the box thinker, with a strong creative and developer background

After 4 years of digital management, revenue increased by over 240% – WUNDERMAN

ADIDAS 2006 World Cup – Gold Campaign Award for best integrated digital campaign

MICROSOFT Anti-Piracy direct marketing campaign, GOLD – Golden Globe Lions Award in Cannes, France

By optimizing digital marketing efforts, measurable results and robust lead lifecycle improvements year over year – CETERA

MARKETO specialist and trainer, developed & executed email campaigns for fortune 500 companies

Skills

STRATEGY

Digital Strategy
Marketing Strategy
Creative Strategy
Lead Lifecycle
Analytics & Reporting

TECHNOLOGY

Adobe Tech Stack
SalesForce
Marketo Engage
Microsoft Tech Stack
HubSpot

AUTOMATION

Campaign creation
A/B Testing
Architecture Design
Segmentation
Data Modelling

DEVELOPMENT

HTML | CSS | XML
Databases
Velocity Scripting
Java Scripting
API Development

Experiance

MARKETING AUTOMATION SPECIALIST

REMOTE – INDEPENDENT CONTRACTOR SEP 2020 - PRESENT

CLIENTS

❖ Adobe
❖ Henry Schein
❖ Americord
❖ AbbVie
❖ Wolter Kluwer

❖ HP
❖ OpenText
❖ BDO
❖ Ernst & Young
❖ Qualcomm

❖ Dropbox
❖ Accenture
❖ First Republic Bank
❖ Kaiser Permanente
❖ JP Morgan Chase

❖ Moderna
❖ Pfizer
❖ Frontier Telecom
❖ Intuitive Surgical
❖ SAP

❖ Facebook
❖ OpenText
❖ Aktana
❖ Capital Farm Credit Bank
❖ Cetera Financial Group

TASKS

MAP architecture and integration
Data Model & field mapping
Instance setup & CRM Sync
Lead scoring and Lifecycle
Data Migration, Cleanup, and De-dupe
Email and Landing Page Templates

API Development
Logic and Filters
Digital Strategy
Segmentation
Dynamic Content
Velocity Scripting

Custom Dashboards
Reporting, Analytics, and A/B Testing
Custom and Activity Objects
Trigger & Nurturing Campaigns
Training/Certification Prep
GDPR/CCPA/CAN-SPAM compliance

edrayyis@gmail.com

ADDRESS

About Me