Ed Rayyis
Marketing Automation & AI Solutions Architect | Author, Mastering Adobe Marketo Engage
I'm an Adobe Marketo Engage architect. I build, fix and migrate instances for enterprise marketing teams. I've spent more than twenty years in marketing operations, mostly for Fortune 500 companies in financial services, life sciences, and technology. My work is mostly new builds and migrations from and to Marketo, Eloqua and HubSpot instances that sync with Salesforce or Microsoft Dynamics 365. I design lead scoring and lifecycle models and when an instance has grown messy, I audit it, then set up the governance and the Center of Excellence that keep it clean.
I also build AI agents that connect to live marketing systems, run instance health audits and check scoring models and CRM sync. When something's wrong, they troubleshoot it on their own. I wrote Mastering Adobe Marketo Engage for the people who build on the platform, and I run ExamSens.ai, where I write practice exams and study guides for technology certifications.
EDUCATION | CERTIFICATION | AWARDS
European University Cyprus, BA Marketing, 1999
Certified Marketo Expert, Adobe
Cannes Lions, Gold, Direct Marketing, Microsoft
Campaign Magazine, Gold, Best Digital Campaign, Adidas
CLIENTS
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AUTHOR
Mastering Adobe Marketo Engage
Templates, rendering, tokens, the REST API, webhooks, forms and quality assurance
A practical reference for the people who build in Adobe Marketo Engage. Every solution in it is either documented with a reference to the vendor's page or written as a tested outcome, with the steps to run it yourself. Available on Amazon in Kindle and paperback.